Release Date: May 2007
Bio-Fem offers a little encouragement to mums for National Breastfeeding Awareness Week
The Breastfeeding Manifesto, launched in the House of Commons on Wednesday, drew attention to the fact that fewer than 2% of babies in the UK are exclusively breastfed at six months.
In light of these worrying statistics, released to coincide with National Breastfeeding Awareness Week (13-19 May), Bio-Fem hopes its nipple care products can help look after mothers and encourage them to breastfeed for longer.
Breastfeeding has considerable proven advantages for mother and baby and the World Health Organisation recommends that babies are exclusively breastfed for their first six months. Amongst other short and long-term health benefits, it reduces the rate of breast cancer and infant diabetes. And the pride and connection of a mum to her healthy breastfed baby is immeasurable.
To encourage breastfeeding and celebrate the mums who do, Bio-Fem is giving away samples of its Instant Relief Compress. Bio-Fem Relief Compress has a unique 3-in-1 concept to soothe, restore and regenerate nipples, which can sometimes become sore or cracked if the baby positioning or attachment is not correct. The 100% natural, gel-covered compress can be placed inside the bra, directly onto the nipple, and has a plasticised side to prevent leakage onto the bra or clothes. Placed onto the nipple, it has a direct soothing effect for mum.
This Wednesday, Jemima Khan joined MPs and members of the Breastfeeding Coalition at Westminster to launch their Breastfeeding Manifesto. The Manifesto, which aims to collect 10,000 signatures by the end of this week, encourages the UK government and health service to give women the information and support to help them breastfeed for as long as they wish.
Philip Artus, managing director of Passion for Life Healthcare, which distributes Bio-Fem in the UK, said: “We fully support the aim of the Breastfeeding Coalition, and hope that our products can help by relieving mothers who experience real discomfort and so give them the encouragement they need to continue breastfeeding, instead of giving up sooner than they would want to.”
Bio-Fem also produces an Instant Moisturising Balm made from plant and herbal extracts. Based on Bio-Active science, the Moisturising Balm can be used during the latter stages of pregnancy and when breastfeeding. The shea butter, sunflower oil and plant based ingredients work together to instantly improve and strengthen the condition of the nipple and nipple area. Both Bio-Fem nipple products have been developed with midwives and are 100% natural and preservative and lanolin free. The products are therefore entirely safe for both mother and baby and do not need to be removed prior to breastfeeding.
To claim a free sample of either of these products, visit http://www.biofem.co.uk or email care@biofem.co.uk. They can be purchased from http://shop.passionforlife.com or from 0800 096 1121.
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Notes to Editors:
- The Bio-Fem Instant Moisturising Balm retails at £5.99 for 30ml and the Bio-Fem Instant Relief Compress is available in packs of 2’s, which retail at £1.99 and 12’s, which retail at £9.99.
- All of the Bio-Fem range is based on Bio-Active Science, working with the body to provide rapid, safe and effective benefits. A key patented ingredient of the Bio-Fem range is natural plant extracts of Aloe Barbadensis. Aloe Barbadensis is renowned for its medicinal properties and 2QR, a complex which effectively blocks and neutralises harmful bacteria.
- Other products in the Bio-Fem range are Instant Active Gel, for vaginal discomforts and Instant Moisturiser, for vaginal dryness. Information on all Bio-Fem products is available at http://www.biofem.co.uk
- National Breastfeeding Awareness Week is an annual campaign as part of the Department of Health’s commitment to promoting breastfeeding as the best form of nutrition for infants
- The Breastfeeding Coalition launched its Manifesto on 16 May 2007. More information can be found at http://www.breastfeedingmanifesto.org.uk
- Bio-Fem is distributed by Passion for Life Healthcare, which manufactures and distributes innovative healthcare products worldwide. Other Passion for Life Healthcare brands include PEDITECH, AUDICLEAN and SNOREEZE
- More information about Passion for Life Healthcare is available at http://www.passionforlife.com