Release Date: 8 May 2003
Passion For Life Healthcare launches first TV ad
Passion For Life Healthcare has launched its first ever TV advertising campaign supporting the wart and verruca treatment, Wartner.
Commencing on Monday 12 May, the campaign will run for six weeks on terrestrial and satellite stations. BrandConnection are the media buying agency responsible for co-ordinating the £500,000 campaign.
Targeting housewives with children, the advertisement, which highlights the fast-acting power of Wartner, will be seen on Channel 4 and 5 and key satellite channels including E4, Paramount and ITV2.
Sandra Romanic, Brand Manager for Wartner, comments, "We are confident that this campaign has the creativity, impact and duration to make Wartner the brand of choice for sufferers of warts and verrucas."
Wartner is a one application only treatment based on the liquid nitrogen freezing method used by GPs and Chiropodists. It works in just 20 seconds by rapidly freezing the core of the wart or verruca and is available over the counter from pharmacies.
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Notes to Editors:
- Wartner costs £10.95 and is available from Boots, Superdrug, Asda Pharmacies and all good independent pharmacies. The Wartner Consumer Helpline is 0800 096 0093.
- Passion For Life Healthcare specialises in the manufacture and distribution of innovative health products in the UK and globally.
- The other key retail brands include Snoreeze, a natural throat spray to relieve snoring, PediTech for foot odour and Bio-Fem Actigel for intimate feminine complaints.